Our reader Kenny Klatt wrote to visionAR about yesterday’s newsletter regarding the NVIDIA Jetson TX1 1 teraflop of performance:
How Sephora Is Revealing the Future of Augmented Reality in Fashion, (Centricdigital)
TechCrunch predicts that VR and AR together, filling different needs, will disrupt mobile with a $150 billion market by 2020. They see AR accounting for $120 billion of this amount because of its greater commercial versatility, with VR claiming the other $30 billion for mostly game-related purposes.
Earlier this year, Sephora launched Virtual Artist, a standalone mobile app that allows customers to virtually test and then purchase cosmetic items from their smartphone.
Lowe’s holoroom, for example, allows shoppers to put on an Oculus Rift headset and “walk through” their kitchen and bathroom remodel ideas.
Augmented reality is less splashy than virtual reality, but it’s quiet implementation is adding significant functionality to the way online shoppers experience new products.
Media sensation Snapchat has been exploring AR since it acquired the selfie filter companyLooksery last September.
AR integrates easily into existing marketing environments. At present, some online clothing retailers, such as StitchFix, are experimenting with streamlining the trying-on process by providing customers with returnable shipments of clothing.
As AR transforms your customer’s shopping experience, your business will also see an array of benefits from this promising new technology. First, revenue will increase because customers will be likelier to want to order an item of clothing after they’ve seen how it looks on them. Furthermore, you’re likely to have fewer returns because your mail-order customers won’t have as many big surprises when they put on the product they’ve purchased.
In 2013, designer Marga Weimans released the first ever augmented reality dress at Amsterdam Fashion Week.
Marks & Spencer has a line of AR shirts for children with animals that come to life and interact with the wearer on screen. Virtuali-Tee has developed a shirt that shows a generic set of internal organs that pulse realistically when a mobile screen is aimed at the t-shirt’s coded pattern. Mobile jewelry shop, “Shop 4 Rings” offers an iOS experience that scans your hand and then lets you select which finger you’d like to see wearing a virtual ring. The “buy now” button is, of course, within easy clicking range of this visual experience.
Apple just bought another company to make Siri better, (Yahoo finance)
Apple has bought Tuplejump, a machine learning technology company with operations in both India and the United States, TechCrunch reports.
Apple is on a machine learning company buying spree. After buying Perceptio at the end of 2015 and Turi just a few months ago, Apple has now acquired an India/US-based machine learning team, Tuplejump.
Augmented reality ushers new era of targeting advertising, (Luxury Daily)
On May 15, 2014, Google Glass became available to the public, promising to usher in a new era of augmented reality. To say it was a flop is a massive understatement.
Google had to contend with the legal repercussions over privacy and safety issues. Consumers were reluctant to invest or wear the device for the same reasons.
Within one week of the July 6, 2016 release, Pokémon Go became the most popular mobile application of all time.
Instead of the annoying interruption of in-app marketing where app developers will not allow a user to continue playing until they view an ad, now advertisers can be a part of the game and actually improve the user experience.
While the question may seem fanciful, abstract, and even unnecessary, it’s actually quite essential, says Cohen. Our lamentable history of denying certain classes of humans basic rights — blacks and women are obvious examples — may even make the question urgent.
Microsoft Research is starting new research team to add Computer Vision to Mixed Reality, (MSPoweruser)
Microsoft is looking to make their Holographic platform more awesome by adding computer vision to their augmented reality efforts.
The effort was not totally computer generated, of course. French composer Benoît Carré arranged and produced the harmonies for the songs. He also wrote the lyrics. Using Sony’s Flowmachines system, the team selected a Beatles style and, well, here it is: