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How AR will disrupt retail; Apple buys Tuplejump; Lessons from Google Glass vs Pokemon Go; US survey on AR

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Our reader Kenny Klatt wrote to visionAR about yesterday’s newsletter regarding the NVIDIA Jetson TX1 1 teraflop of performance:

“Spent three months getting Linux to use OpenCL (libraries to use the GPU’s for general OS use) so that Seti and the Washington State Protein (FoldingAtHome) can take advantage of a dramatic reduction in runtime (8 hours to 2 hours).  Trouble is, they (like a good physics professor) just increase the resolution and data sent to make up for the reduction.  Great respect for those physics guys.
You can also use the heat from the Nvidia’s for a short order cook!  I use an Intel E6 based six-core dual processor host (made for CAD work).   I wonder how much heat Jetson creates.  Here is what my Seti machine looks like — each thread (24) are busy with Seti using Nvidia GPU’s.  Linux still has an affinity for CPU0 on task switching.  These are water cooled by the way, utilization is at 90% — the 10% wait times are to let the temp stabilize.”

How Sephora Is Revealing the Future of Augmented Reality in Fashion, (Centricdigital)

TechCrunch predicts that VR and AR together, filling different needs, will disrupt mobile with a $150 billion market by 2020. They see AR accounting for $120 billion of this amount because of its greater commercial versatility, with VR claiming the other $30 billion for mostly game-related purposes.

Earlier this year, Sephora launched Virtual Artist, a standalone mobile app that allows customers to virtually test and then purchase cosmetic items from their smartphone.

Lowe’s holoroom, for example, allows shoppers to put on an Oculus Rift headset and “walk through” their kitchen and bathroom remodel ideas.

Augmented reality is less splashy than virtual reality, but it’s quiet implementation is adding significant functionality to the way online shoppers experience new products.

Media sensation Snapchat has been exploring AR since it acquired the selfie filter companyLooksery last September.

AR integrates easily into existing marketing environments.  At present, some online clothing retailers, such as StitchFix, are experimenting with streamlining the trying-on process by providing customers with returnable shipments of clothing.

As AR transforms your customer’s shopping experience, your business will also see an array of benefits from this promising new technology. First, revenue will increase because customers will be likelier to want to order an item of clothing after they’ve seen how it looks on them. Furthermore, you’re likely to have fewer returns because your mail-order customers won’t have as many big surprises when they put on the product they’ve purchased.

In 2013, designer Marga Weimans released the first ever augmented reality dress at Amsterdam Fashion Week.

Marks & Spencer has a line of AR shirts for children with animals that come to life and interact with the wearer on screen. Virtuali-Tee has developed a shirt that shows a generic set of internal organs that pulse realistically when a mobile screen is aimed at the t-shirt’s coded pattern. Mobile jewelry shop, “Shop 4 Rings” offers an iOS experience that scans your hand and then lets you select which finger you’d like to see wearing a virtual ring. The “buy now” button is, of course, within easy clicking range of this visual experience.

Apple just bought another company to make Siri better, (Yahoo finance)

Apple has bought Tuplejump, a machine learning technology company with operations in both India and the United States, TechCrunch reports.

Apple is on a machine learning company buying spree. After buying Perceptio at the end of 2015 and Turi just a few months ago, Apple has now acquired an India/US-based machine learning team, Tuplejump.

More Than Half of Americans Unfamiliar with Augmented Reality, (Campus Tech)

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Augmented reality ushers new era of targeting advertising, (Luxury Daily)

On May 15, 2014, Google Glass became available to the public, promising to usher in a new era of augmented reality.  To say it was a flop is a massive understatement.

Google had to contend with the legal repercussions over privacy and safety issues. Consumers were reluctant to invest or wear the device for the same reasons.

Within one week of the July 6, 2016 release, Pokémon Go became the most popular mobile application of all time.

Instead of the annoying interruption of in-app marketing where app developers will not allow a user to continue playing until they view an ad, now advertisers can be a part of the game and actually improve the user experience.

AI Are People, Too — It’s Time We Recognize Their Human Rights, (Big Think)

While the question may seem fanciful, abstract, and even unnecessary, it’s actually quite essential, says Cohen. Our lamentable history of denying certain classes of humans basic rights — blacks and women are obvious examples — may even make the question urgent.

Microsoft Research is starting new research team to add Computer Vision to Mixed Reality, (MSPoweruser)

Microsoft is looking to make their Holographic platform more awesome by adding computer vision to their augmented reality efforts.

legendary-hololens-1200x531

Listen To A Song Written By Artificial Intelligence, Inspired By The Beatles, (MSN)

The effort was not totally computer generated, of course. French composer Benoît Carré arranged and produced the harmonies for the songs. He also wrote the lyrics. Using Sony’s Flowmachines system, the team selected a Beatles style and, well, here it is:

 

About the author

George Popescu

I am presently the co-founder and CEO of Lampix, a glass-less augmented reality and smart surface company based in San Francisco and New York.

I am also the founder and Editor in Chief of Lending Times, and a partner at LunaCap Ventures, an early hybrid growth fund.

Previously I built and sold 5+ companies in Fintech, Exotic Cars and Craft Beer. I built the #1 fastest growing company in Boston in 2011, and my companies were in Inc500/5000 for 4 years in a row.

I was born in Romania and grew up in France.

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